If you have an existing audience:
If you can get at least 50 answers through the marketing channels you already have at your disposal, then you can just use them to promote your survey!
It shouldn't take more than an hour to do!
For example, you can send a email to your email list that looks like this:
📧 Subject: Quick Question about [Your Niche]
Hi,
I’m currently working on an online course around [Your Niche] and I prepared a quick survey to better understand how to make it as useful as possible for you.
It only takes 3 minutes to complete!
You can click here to complete the survey. [👈 Your survey link here]
[Your Name]
But you can also create a story on Instagram and ask people to swipe up to your Google Form, or you could create a post in the community tab of your YouTube channel to redirect people to your survey.
Or you could even adapt some of the questions in the survey by creating polls on twitter or instagram that ask your audience to rank your 5 most promising ideas for example.
If you can’t get 50 answers with your existing audience, no worries! Choose the “Help! I have a small audience” tab, I prepared a few tips to help you get more answers to your survey.
If you have a smaller audience:
Getting 50 people to complete your survey might be a bit harder, so here's what you can do to get more responses in addition to sharing your survey with your existing audience:
With your fresh list of places on the internet where you can find future students, you can now do the following:
You can use this template for inspiration!
If you have an existing audience:
Having an audience is going to save you a lot of time. But be careful, you still have to choose the right people as beta students.
Here is what you can do to find beta students:
- You can simply ask your audience through your existing marketing channels (email, social media and so on) if they are interested in being a beta student for your course. You will need to pre-vet them, through a form or by talking to them to make sure they fit your Ideal Student Profile, or are at least close to it.
- Look for the people who interacted with your posts about the course, responded to your survey or with whom you talked to during the previous chapter
- If some people in your audience ask you how your course project is going, and they express interest in it, then you’ve got an easy conversation! Instead of scheduling it for later, you can start having it right now by asking them if they’re available to go on a Zoom ot Google Meets call.
If the 3 previous ways of finding beta students don't get you enough beta-students, check the "Help! I have a small audience".
If you have a smaller audience:
Your approach will be more manual, but no worries! There are plenty of ways to find beta students online:
- Look for the people who interacted with your posts about the course, responded to your survey or with who you managed to talk with from your actions in the previous chapter.
- Look at the people you know personally and who might be a good fit to be a beta student. If they have the problem you want to solve, it might be the right time to pick their brains about it and help them out.
- Make a post on social media groups, forums, Reddit, Slack or Discord groups with people that may be interested in what you are creating, and reach out to the people who engaged with your post.
- If friends or colleagues ask you how you are doing, talk about how your course project is going. If they express some interest in it and they seem like a good fit to be a beta student, then you’ve got an easy conversation! Instead of scheduling it for later, you can start having it right now by asking them if they’re available to go on a Zoom or Google Meets call.
- Starting to create content online can also help you find some beta students, but is going to be very slow compared to the previous methods.
