The platform for high-end courses
SchoolMaker helps you make more sales by delivering better results to your students.
Join more than 300 experts training 150,000 students
1. Finally a real "step-by-step" method
Add Steps for each lesson
Your member will always know exactly what to do, in what order and at what time.
Individual progress tracking
Your member can clearly see the actions they have already taken - and what they need to do next.
Create a unique program with different types of Steps
You can define a Step as a simple checkbox - or you can ask your student to show their work by posting a response or even adding a link to a document, video, etc.
Identify the roadblocks in your course
Detect where your students get stuck to easily improve your courses and their success rate.
Celebrate your program achievements with Milestones
Milestones allow you to create intermediate achievements between the start of your course and its final goal. These Milestones will be displayed at all times in your members' interface to keep them motivated to reach the next achievement.
For example, if the promise of your course is to make a living as a freelancer, your Intermediate achievement might be "Launch your website", "Send your first 10 prospecting emails" or "Find your first client".
As a bonus, you can automatically trigger a testimonial request for each member who validates a certain Milestone.
2. Your community integrated to your course
Your forum directly integrated in your course
No need to send your customers to an external platform! The community is one click away from your course.
Reactions
Simple, but it's always nice to express your support without too much effort.
Add a "share in the community" Step
Ask your members to introduce themselves or share the results of a project in a community topic: the Step will only be validated if the member has really posted! This is an effective way to overcome "laziness" and shyness, and create an active community, even if you have few members.
Permissions per product
Create a shared forum for all your members, or create a private discussion space for each product you sell... or combine the two with shared spaces and others that are dedicated to a certain product.
Answers and mentions
Keep conversations organized with the ability to reply directly to a post, or mention a member
3. Offer individual coaching without spending all your time
Answer all questions in less than 2 hours per week
At regular intervals, SchoolMaker collects your customers' questions and places them in an intuitive interface, ready for screen recording. Just press the record button and answer, one question at a time. No interruptions, no typing, just a continuous flow. You'll easily be able to answer about 15 questions an hour — which would take you at least three times as long to write down.
Each question improves your course
You should only have to answer each question once. All your past answers are archived and catalogued with a tagging system. Over time, you will build a giant archive of content that your students can easily access at all times.
Link questions to a lesson
Your members can ask their questions directly under a lesson. Your answers will be easy to find for all your future customers.
The progression of a member in one place
If you want to better understand a sudent's journey (for a coaching call or simply to answer their questions), simply open their profile to see all the steps they've completed, the links and documents they've sent you, and their community posts.
Add quizzes to check their progress
Multiple choice quizzes allow your members to verify that they still remember what they learned in your course.
Collect testimonials automatically
Your students will not spontaneously think of leaving you testimonials. The problem is to identify the right time to ask them.
If you ask too early, they won't have had any results yet. If you ask too late, they will have moved on and the emotion from completing your course won't be as fresh.
SchoolMaker allows you to automatically request a testimonial at the perfect time: when your member has just achieved an exciting Milestone!
In addition, you can reward members who take the time to leave a testimonial by automatically unlocking a bonus for them.
4. Get paid easily
Integrated shopping cart
You can sell your courses directly from SchoolMaker via our Stripe integration. Or use Paypal or other checkout tools via our Zapier integration.
Sell ultra-flexible offers
Easily sell packages that combine courses and discussion areas. For example, you can sell a package that includes an unlimited access to courses and a time-limited access to a forum.
5. Integrate all your tools
Embed any HTML code into your lessons
You are free to use another video service, an external quiz tool or appointment scheduling tool, or any tool that can integrate via an embed.
Connect any tool via Zapier
Thanks to Zapier, you can integrate SchoolMaker with any tool: payment system, autoresponder, etc...
Export member data
We have added features that allow you to export everything you need to deal with administrative constraints.
What course creators say about SchoolMaker
I have been using schoolmaker for over a year and I don't regret my choice!
It's simple and intuitive both for me to create courses and for my students to view them.
Unlike other solutions on the market, SchoolMaker doesn't try to be a bloated all-in-one tool. The team focuses on the really important features and makes sure they work.
The feedbacks I make are listened to (that makes me happy 🙂 ) and the support is reactive! Finally, the platform evolves continuously, personally I love to receive the monthly email with the news.
I am sure that SchoolMaker will soon become a must-have for all course creators (it already is for me)!
The students in my course have started using it since last week and I see a clear difference in engagement. For example, I had a live session on Saturday and there were an enormous amount of questions when usually no one wants talks 😀.
I think it helps a lot that there is a forum and that students can ask questions directly after lessons. It helps them feel like they are part of a group.
It also seems to me that seeing your progress and having little quizzes at the end of each lesson increases the feeling of satisfaction (dopamine). In short, I am really happy with the platform.
Just to let you know that I am in the process of pre-sales for my first online course, I am doing client research and by talking to my leads, I have been able to sell the community and support aspect of SchoolMaker.
Here's what one client said to me, "I've never heard that and I never thought it would be possible in this setting, I love the concept"
I am in the Career niche, I offer a step-by-step processes to get more interviews and I believe I will be one of the first to offer a hybrid program (most of my competitors use facebook groups or only videos).
I just wanted to share my joy at seeing that SchoolMaker is a pretty strong selling point :)
Need help migrating from another tool?
We can help you!
Start by testing the tool with a free trial. When you are ready to migrate, contact us.
If you take an annual plan, we will take care of your migration from A to Z.
Why join SchoolMaker today
Your course platform is at the heart of your business if you sell information products.
Why choose a (relatively) new platform, rather than one of the behemoths of the sector?
I will answer you with a question:
What do your customers want to buy?
Do they want to buy...
• A series of password protected videos?
• A Facebook group?
• Or a step-by-step method to change their lives?
You will make more sales when you sell people exactly what they want to buy.
Let your competitors sell the same old courses, and leave them in the dust.
SchoolMaker allows you to offer all the support your potential customers want, without spending all your time on it.
Where will the online course market be in 3 years?
The market is moving fast.
Six years ago, most instructors were still selling PDF ebooks. At the time, it was a hit.
Today, selling a simple PDF is not enough in the most competitive (and profitable) markets. You have to sell video courses.
What do you think is the next evolution?
From what I see in the market, the trend is toward hybrid: a course PLUS a community, and some mentoring - or even outright coaching.
These courses sell for more, produce better results and are more attractive to the public.
Eventually, selling a simple video course will be as cheesy (and unprofitable) as selling ebooks for $17 today.
What if you were the first in your market to see the trend coming, years before your competitors?
The most important thing in online business is to have a differentiated and irreplaceable offer. SchoolMaker will help you create it.
The founder of SchoolMaker: Stan Leloup
Creator of Marketing Mania, the most followed French-speaking channel on marketing with over 400,000 subscribers. I sell online courses since 2013. My paid community "Marketing Mania Insiders" has several thousand members.
FAQ
How much does SchoolMaker cost?
Are there any specific limitations to the platform that I should know about before ordering?
SchoolMaker is not an "all-in-one" tool, i.e. we do not manage your email campaigns, nor your sales tunnels (and we do not intend to do so).
The course and community aspects or SchoolMaker are fully operational.
When it comes to checkouts and payments, some advanced features are not yet present:
• You can only take payments with Stripe (Paypal is not natively integrated yet, but we have a Zapier integration for it)
• We don't manage your affiliates program yet
• We do not yet support "one-click upsells" (you can sell course packs, but not add products to an already finalized order)
If your business depends on this type of functionality, you can contact our support at support@schoolmaker.co so we can find a solution for you.
Otherwise, you can wait for us to add these features, which have been much requested and are coming!
I already use another platform for my courses. Can you help me migrate?
Yes. We managed the entire migration for our beta testers, so we know the main tools on the market.
If you want us to help you migrate, start by testing the tool with a free trial, and prepare everything you need to migrate your Courses. (videos, documents, resources...)
When you are ready to migrate, contact us. If you take an annual plan, we will take care of your migration from A to Z.
Can I customize the design of the platform?
Currently, customization options are limited. You will be able to add your logo and banners for your courses.
We have prioritized having a beautiful designer-produced interface, rather than a customizable design (which never looks as good in the end!).
In the future, we will be introducing more customization options, based on our customers' requests.
My courses are not structured in the "classical" way. Can I use SchoolMaker?
Most courses should work fine in SchoolMaker, but if your course is way out of the box, contact us at support@schoolmaker.co and describe your course.
We will tell you if SchoolMaker is a good option for you or not.
Do you have a mobile application?
Not at the moment, but SchoolMaker works wonderfully on a mobile browser.
How long has SchoolMaker been in development?
Development began in March 2020. Currently, three developers are working exclusively on SchoolMaker, plus another 4 people on customer support, operations and marketing.
Puis-je ajouter plusieurs formations sur mon compte SchoolMaker ?
Oui, le nombre de formations et de membres est illimité avec tous nos plans.
Is it possible to make "packs" which bundle multiple courses together?
Yes, Bundles can contain multiple courses and/or community spaces. You can even define different access periods (e.g. you can have a Course with unlimited access, but a forum with access for only one year).
Can I use my SchoolMaker account for several different businesses?
Yes, it's possible.
My advice would be to choose a neutral SchoolMaker subdomain (the format is "your-company.schoolmaker.co") or domain that can apply to all your businesses.
Then you can have a separate forum for each course, and thus run separate businesses on the same account.
The alternative, of course, would be to create multiple accounts, with multiple subscriptions.
Can I create quizzes in my courses?
Yes, you can create quizzes and see the score of each member.
Puis-je avoir SchoolMaker dans une autre langue ?
For the time being, SchoolMaker is available in French and English.
Can I use my own domain or sub-domain? How do members access my course?
Each SchoolMaker school has its own dedicated sub-domain. For example, mine is "marketingmania.schoolmaker.co
But you can also use your own domain name for your online school!
Do you take a percentage of the transactions that go through SchoolMaker?
No. You just have to pay Stripe's standard fees (1.4% + 0.25 €), with no additional commission from us.
Can I export all my data?
Upon request, we will provide you with an archive of your data as set out in section 4.4.1. of our Privacy Policy.
You may also request that all data relating to your school be deleted.
Is my data safe?
SSL is in place throughout SchoolMaker to secure your connection and that of your members.
On top of that, your data is stored at Heroku and Amazon Web Services which are extremely reliable hosting providers.
Who has access to my data, my content and my members?
Only you and the administrators you add to your SchoolMaker account have access to your school's data.
If you have a problem and want to troubleshoot directly in your account, a member of our team will be able to access your school - but only with your permission.
What will be the next features of the shopping cart?
I was asked for three specific features:
• Affiliation: is already planned and will be added as soon as the SchoolMaker shopping cart is available.
• Offer a product in limited quantities: this feature is quite simple and goes well with offering "promos". We will add it.
• Share the income between several authors of a course: This feature seems to me to be too complex at the moment, and we don't plan to add it. Of course, ThriveCart does this wonderfully 😉 - and (as I've told you many times over the past few days), if you have an ultra-specific need, it's best to use an ultra-specialized tool.
Am I "advanced" enough for SchoolMaker?
I have stated several times that SchoolMaker is for "advanced" and "established" course creators.
What does that mean?
It doesn't mean you have to make a lot of money and it doesn't mean you have to have years of experience, but having some experience with online courses is recommended.
I understand that SchoolMaker doesn't do "all-in-one" because specialized tools are better. But then, what specialized tools do you recommend?
To put it simply, there are only 2 things you need (in addition to SchoolMaker if you decide to join us) to run a Courses business:
1. An emailing system
I use and recommend ActiveCampaign, which is very complete and powerful.
Inexpensive options to get started that are still effective are Mailchimp (free up to 2000 subscribers), Convertkit (free up to 1000 subscribers) and Mailerlite (free up to 1000 subscribers).
2. A way to create sales and capture pages
I mainly use Leadpages or Webflow to create my capture and sales pages (for example, most of the Marketing Mania site was created on Leadpages, and most of the SchoolMaker site on Webflow).
But you can find cheaper. For example, Thrive Architect is excellent and cheap. This is the tool I recommend to most people.
Can we make "promotions" or "client groups" that take the course together and have their own discussion area?
Not yet, but it has been requested several times, and it is planned.
Can we add audio instead of video?
Yes.
Can we add PDFs?
Yes, you can add PDFs in the "Resources" section, below your lessons, or directly in the lesson (replacing a video). In this case, the PDF is displayed in a reader, and you can disable its download.
Can I limit the number of IP addresses that connect to a member's account, to prevent my members from sharing their passwords?
Not at the moment, but we plan to add this option.
How does adding my students to SchoolMaker work?
You have three options:
1. Selling directly through SchoolMaker
2. Selling via another tool and add your members to SchoolMaker via Zapier
3. Import your entire customer list at once via a .csv file
Are there any hidden fees, contracts or conditions on cancellation?
No. The rate shown represents the full cost of SchoolMaker. Whether you choose a yearly or monthly plan, you can cancel your subscription at any time at no additional cost.
What types of payment do you accept?
We only take credit cards, through Paddle which works as a reseller and will automatically calculate your payment according to your currency and applicable taxes.
Will you add [insert feature of your choice here]?
Good question!
Contact us at support@schoolmaker.co and describe:
• The feature you need
• In what situation would you use it (to make sure we understand what you need)
We will let you know if we plan to add this feature.
Can I request a refund if I am not satisfied?
Yes, if you change your mind within 14 days of your first payment, we will refund you for any reason.
