Calculate the ideal sales price for your online course so you can get more sales and grow your course-selling online business.
Choosing the right price for your online course is one of the most important decisions you’ll make as a creator. Price too low, and you risk undervaluing your expertise and limiting revenue. Price too high, and you may reduce conversions and struggle to validate demand.
If you’re serious about selling online courses and want to move from guessing to confident pricing, use the SchoolMaker Online Course Pricing Calculator as your starting point and build your course business on a platform designed for growth.
The SchoolMaker Online Course Pricing Calculator is designed to remove guesswork and give you a data-driven starting point for pricing your course based on real, practical factors that influence what students are willing to pay.
The pricing calculator is a free tool, but it’s built on the same principles that SchoolMaker users apply to grow profitable, scalable course businesses.
Instead of relying on vague benchmarks, this tool helps you estimate a realistic price range tailored to your specific course and audience.
Pricing is only one part of building a successful online course. With SchoolMaker, you can not only set the right price, but also:
The calculator uses several key inputs that directly affect perceived value and market positioning:
It’s designed to help you price with confidence and avoid common mistakes like underpricing high-value courses or overpricing early offers.
Longer courses typically justify higher prices because they represent a larger time investment and more in-depth coverage. The calculator factors in the total hours of content to adjust the baseline price accordingly.
Most creators either copy competitor prices or pick a number based on gut feeling. The SchoolMaker calculator gives you a structured framework based on:
Whether your course is self-paced (pre-recorded) or delivered in another structured format impacts how students value access and flexibility. The calculator uses your selected format to fine-tune pricing expectations.
This makes it easier to see how pricing decisions impact your potential income and helps you choose a price that balances conversions and revenue.
Beginner, intermediate, and advanced learners have different willingness to pay. Advanced or specialized audiences often expect to invest more for targeted, high-impact training. The calculator adjusts price recommendations based on your selected audience level.
After entering your details, the calculator provides:
Not all niches price the same. Business, marketing, and professional skill-building courses typically command higher prices than hobby or general interest topics. The calculator accounts for your selected industry to better reflect market norms.
Your credibility and audience size influence trust and demand. Creators with testimonials, some authority, and an existing audience can typically price higher than those starting from zero. The calculator incorporates these factors into its recommendation.
Support is a major pricing driver. Community access, light support, or more hands-on options directly affect perceived value. The calculator includes your support level to reflect how much guidance students receive.
Bonuses such as templates, certificates, software access, lifetime access, and free updates increase perceived value. Selecting included bonuses allows the calculator to adjust your recommended price range to reflect added benefits.
