You’ve probably been exploring options for launching your online business in 2025 and came across Kajabi and other platforms and you want to know if Kajabi is the best value for your money. In this comprehensive guide, we’ll talk about Kajabi, its features, pricing, pros and cons and alternatives to help you make the best decision for your business.
What is Kajabi?
Kajabi is an all-in-one online business platform that helps you sell digital products like courses, coaching, memberships, communities, and more. Instead of juggling multiple tools like WordPress, Mailchimp, Stripe, and Zoom for different things, Kajabi positions itself as the one-stop-shop for digital entrepreneurs. It essentially does everything from building your site, marketing your products, automating emails, and even hosting podcasts,
It is popular with course creators, coaches, consultants, and even churches and non-profits. If you want to run your digital business without juggling multiple platforms, Kajabi promises to simplify that entire process.
At a glance, Kajabi seems to be a fantastic tool but when you consider its steep pricing, is it really worth it? Let’s find out.
What Makes Kajabi Stand Out?
First, let us talk about Kajabi’s features and benefits that make it a top choice for creators in 2025.
Ease of Use
One of the things that makes Kajabi very popular is because it is built for everyone. Whether you're launching your first digital product or managing a full suite of offers, Kajabi’s user experience is designed to keep things simple, clean, and easy to use.
Its dashboard is well-organized and beginner-friendly. Everything, your website, products, emails, automations, and analytics, are accessible from the sidebar. It doesn’t overwhelm users with complex menus or technical jargon.
With Kajabi, you can drag and drop to build your course, launch a sales funnel in a few clicks, customize your website without touching code, schedule emails using a simple visual editor, manage your coaching sessions easily and much more.
Kajabi also offers pre-built templates for everything: landing pages, sales funnels, email sequences, and even full websites. These templates don’t just look good, they are designed for conversions, so you don’t have to guess what works.
You can start fast, edit a few things, and launch confidently, without any design, coding or marketing skills. It also provides much needed help for newbies with step-by-step onboarding checklists, Kajabi University tutorials, weekly live webinars, Q&A sessions and live chat on higher plans. There’s also a massive community of Kajabi users on the official Facebook group ready to share tips, troubleshoot, and cheer you on.
Even if you’ve never sold anything online before, Kajabi makes it very easy for you to start and be successful.
All-in-One Simplicity
What makes Kajabi different is how seamlessly everything connects. You build your site, host your courses, send emails, collect payments, and set up marketing automations, all in one dashboard.
For many users, this simplicity is a game-changer. You don’t need to learn five different tools or worry about integrating platforms. Everything just works.
Visual Sales Funnels (Pipelines)
Kajabi’s “Pipelines” feature lets you create automated sales funnels using pre-built templates. You can build opt-in pages, thank-you pages, email sequences, and product offers, all visually and without touching code.
This is ideal for beginners who want to launch quickly, as well as pros who need to scale fast.
Email Marketing
Kajabi replaces your need for tools like Mailchimp or ConvertKit with its built-in email marketing and automation features. You can send broadcast emails (like newsletters or announcements), set up automated email sequences (for onboarding, sales funnels, nurture series), tag and segment your audience based on behavior (like purchases, opens, clicks, or course progress). You can also personalize emails with dynamic fields (like name, product, etc.) and use the simple visual automation builder to set up customer journeys like:
- When someone opts in → Send lead magnet → Start 3-day welcome sequence
- If someone buys a course → Remove from sales funnel → Add to onboarding emails
- If someone doesn’t open emails → Send reminder or adjust content
The email editor is simple and clean. You can either choose from pre-built templates or build your own with the drag-and-drop editor and add images, videos, countdown timers, buttons, and more.
Kajabi offers basic email analytics like open rates, click-through rates, and unsubscribe data. It is not as advanced as email specific platforms but it is enough for most digital entrepreneurs.
Kajabi’s email deliverability is fair. Emails land in inboxes regularly but some customers have complained about poor deliverability rates at certain times.
Community Features
In 2025, building a loyal audience is not just about selling courses, it is about creating a community. Kajabi understands this shift and has continued to improve its community-building features to help creators drive deeper engagement with customers.
Kajabi’s community feature allows users to create a private space where students or members can post updates and questions, start topic-based discussions, comment and reply in threads, share wins, progress, or feedback and interact without needing Facebook groups or third-party tools.
With Kajabi, you can build standalone communities as their own product, bundled communities with courses or memberships, VIP groups for high-ticket coaching or masterminds
Kajabi also allows you to set up challenges, group spaces, and member-only access for paid programs. You can customize the community experience with topics, post types (text, image, video, etc.), and moderation tools.
Mobile App
In a world where mobile access is everything, Kajabi takes student convenience seriously, with a mobile experience that keeps your audience connected on the go.
Kajabi offers a free mobile app (available on iOS and Android) that allows your students or members to access their content anytime, anywhere.
Once downloaded, your users can watch videos, download PDFs, track lesson progress, participate in communities, receive push notifications and more.
The app is available to all Kajabi creators, no extra setup or payment is required.
Branded Mobile App
If you want to take your brand presence to the next level, Kajabi also offers a fully branded mobile app (paid for separately, $199/month extra cost) that shows your logo, brand name, and brand colors in the App Store and Google Play.
With this option, you can:
- Customize the app icon, splash screen, and interface colors
- Offer a branded experience that matches your brand identity
- Increase perceived value and professionalism
- Avoid competition or distractions from Kajabi branding
This feature is very valuable for coaches, course creators, or membership site owners who want a premium feel, and a consistent brand across web and mobile.
The app also lets you send push notifications, which are a powerful way to increase engagement and course completion rates. Whether you’re announcing a new module, reminding members about a live session, or prompting community interaction, push alerts help you stay top of mind.
Digital Products
Kajabi makes creating and delivering digital products smooth. Products you can create include:
- Online Courses: Add videos, PDFs, quizzes, and drip content
- Coaching: Schedule sessions, set up packages
- Memberships: Offer recurring access to content
- Communities: Create topic-based group spaces similar to a private forum
- Podcasts: Public or private, monetized or free
Course Creation
Kajabi is very well known as a platform for selling digital courses and delivering a smooth, professional learning experience, and in 2025, its course creation tools remain one of its biggest strengths. Whether you're building a complex or simple course, Kajabi makes the process smooth, easy, and professional-looking.
Kajabi’s course builder is designed to be simple enough for anyone to use. You can create lessons easily using its clean, drag-and-drop interface. In your lessons, you can include video (streamed directly or uploaded), audio, text and formatted content. You can also add PDFs, downloadable files, quizzes, assessments and automations (e.g., unlock next lesson after completion, send congratulatory emails, etc.).
Everything is organized into “Modules” and “Lessons,” giving your course a clear structure that students will appreciate. The platform is easy to use, and you can customize how your lessons look to students, including completion tracking and locked content.
Kajabi allows users to drip-release content over time which is ideal for programs that roll out weekly or monthly. You can also require students to complete lessons in order, which helps keep them on track. Progress tracking is built-in, so users can see how far they’ve come, which lessons they’ve completed, and what’s next.
Kajabi also offers pre-built course templates designed for different content types to enable you launch your course faster, it includes templates for
- Mini-Course
- Online Course
- Coaching Program
- Membership Program
- Drip Course
- Product Launch
These templates make it easier for users to launch since they are not building from scratch. Overall, Kajabi’s course features are definitely some of the best among its competitors.
Memberships
Kajabi’s membership tools are one of its strongest features in 2025. Kajabi makes it easy to package your content, community, coaching, and events into a seamless membership offer, without needing any extra tool.
With Kajabi, you can create:
- Ongoing content libraries with courses, downloads, or resources
- Drip content memberships (e.g., release a new module every month)
- Community-based memberships with discussion spaces and group interaction
- Coaching or accountability groups with live calls and structured programs
You can also:
- Set different pricing tiers (monthly, quarterly, annual)
- Offer free trials or discounted entry offers
- Combine memberships with upsells, challenges, and mini-courses
- Grant or revoke access automatically based on payment status
- Send onboarding emails when someone joins
- Tag users and add them to email sequences
- Remind members before renewals or expiration dates
Everything is in one place, and your members only need one login to access everything. Kajabi’s automation tools help you manage your members effortlessly, this means less manual work for you, and a better experience for your members.
One of the best things about Kajabi is that it allows you to combine memberships with its built-in community tools. That means you can create a private space where members can interact with you and each other, share wins and ask questions and participate in exclusive challenges or discussions This means that there is no need for a separate Facebook Group or Slack channel, everything is built-in.
You can also decide how your membership content is structured, for example you can choose to offer an all-access pass to your courses, create monthly themes or content drops, mix in live events, coaching calls, or Q&A sessions. If you want to create tiered memberships (e.g., Silver, Gold, VIP), Kajabi supports that too.
Coaching
Kajabi provides dedicated tools for coaches. Whether you’re a business coach, life coach, fitness trainer, or consultant, Kajabi’s coaching features make it easy to deliver personalized services without juggling calendars, emails, and other tools.
Kajabi’s coaching includes:
- Customizable coaching packages (single sessions or multi-session programs)
- Built-in scheduling (integrates with your calendar)
- Client portal where clients can access notes, replays, homework, or downloads
- Session tracking to keep both you and your client organized
- Automated reminders so nobody misses a session
Each coaching offer can be sold on its own or bundled with courses, memberships, or community access. If you are offering coaching in 2025, Kajabi gives you all the tools to do it without needing six different apps. You can sell, schedule, deliver, and follow up with clients inside one platform.
Website Builder & Customization
You don’t need to be tech-savvy or hire a designer to build a website on Kajabi. Kajabi provides ready-made website themes and a simple drag-and-drop page builder to customize your homepage, sales pages, and landing pages.
You can use your own domain, customize fonts and colors, add sections like testimonials, countdown timers, videos, etc. Kajabi provides good customization options but is not as customizable as tools like Webflow or WordPress.
Customer Support
Kajabi offers:
- 24/7 Live Chat Support (Growth plan and above)
- Extensive help center resources
- Weekly webinars and trainings
- Kajabi University with free training guides
- A large and engaged Facebook community
Kajabi provides one of the best customer support resources in the knowledge monetization software industry and is highly rated for it.
What Are the Downsides?
While Kajabi is powerful, it is not perfect.
Limited Design Flexibility
Kajabi provides some level of design customization but it is limited compared to some other platforms. You get beautiful themes, but you won’t be able to customize deeply. Some customers also complain of limited email design customization options.
Very limited features on Lower Plans
The entry Kickstarter plan is extremely basic and the Basic plan only allows you to create 3 products and 3 funnels. This means that if you want to get real value from Kajabi, you will need to subscribe for at least the Growth plan which may be too expensive for many users.
No Free Plan
Kajabi has a 14-day free trial but does not offer a completely free plan like some competitors (e.g. Teachable or Systeme.io).
Pricing: Is Kajabi Expensive?
The short answer is it depends.
Here’s the 2025 pricing breakdown:
Kajabi does not charge transaction fees but standard payment processing fees apply depending on the processor you use.
Kajabi’s pricing might seem quite high but for users who need proper marketing and sales features and those who want to sell multiple types of digital products, it might be worth it because you don’t have to pay for multiple tools since Kajabi has everything built-in. If you don’t need these features, you’re better off with a cheaper alternative.
Pros and Cons
Pros:
- Truly all-in-one platform
- No transaction fees
- Visual sales funnels & automations
- Built-in community and coaching tools
- Great support and training
Cons:
- Higher starting price
- Limited product numbers on lower plans
- Less advanced design flexibility
Who Should Use Kajabi?
Kajabi is best for creators and businesses who want:
- A professional digital product selling platform
- Everything in one place (courses, email, website, payments, funnels, etc.)
- Built-in marketing and automation tools
- A clean, high-converting student experience
It is perfect if you are:
- Launching multiple products or programs
- Scaling a coaching or membership business
- Not fine with managing 4–5 different software tools for your business
- An experienced digital entrepreneur looking to scale your business
Who Kajabi Might Not Be For
If you are just starting out and have a tiny budget, Kajabi might feel expensive. Other tools like Podia, SchoolMaker, Teachable, or Thinkific offer cheaper plans with similar features. If your main focus is launching a single course and you’re okay using third-party tools for marketing, you might want to start with SchoolMaker.
Final Verdict: Is Kajabi Worth It in 2025?
Yes, if you’re an established digital entrepreneur looking to take your digital business to greater heights.
Kajabi is not the cheapest platform but it is one of the most complete, reliable and reputable solutions available today. If your goal is to grow a real business with multiple offers, automated marketing, and a seamless customer experience, Kajabi makes it easy. It saves you time, keeps everything in one place, and gives you the tools you need to scale.
But if you are just starting out or still at the early stages of your digital business, there are many cheaper options that provide similar features for way lower prices. If you are still not convinced, start with the free trial, play with the tools, and see if it works for you.
Kajabi Alternatives Worth Considering
There are many Kajabi alternatives and here are some that might be worth checking out.
- SchoolMaker: Lower starting price, zero transaction fees, great for course creators and coaches
- Teachable: Easier on the wallet, great for simple courses
- Thinkific: Good for student engagement and enterprise courses
- Podia: Offers multiple digital products, affordable and beginner-friendly
- Systeme.io: Free plan available, good all-in-one alternative for budget users
FAQ
Can I use Kajabi for coaching?
Yes, Kajabi lets you set up 1-on-1 or group coaching packages, schedule sessions, and manage clients in-app.
Is Kajabi good for beginners?
It depends because even though it is quite expensive, it is user-friendly, and the onboarding tutorials make setup smooth.
Does Kajabi offer a mobile app?
Yes! There’s a free Kajabi app for your students to access your content on iOS and Android.
Can I cancel Kajabi anytime?
Yes, Kajabi subscriptions are month-to-month or annually. You can cancel whenever.
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