In 2025, creators have more ways than ever to share content, build communities, and earn income online. Two of the biggest names helping them do this are Kajabi and Patreon. While both platforms support creators, they’re built with very different goals in mind.
Kajabi is an all-in-one platform made for selling online courses, memberships, coaching, and digital products, with advanced tools for websites, email marketing, and automation. Patreon is designed around ongoing memberships and fan support. It is where creators offer exclusive content, early access, and perks in exchange for monthly patron contributions.
In this detailed comparison, we will compare Kajabi and Patreon in terms of pricing, features, customization, monetization tools, and more, so that you can decide which one meets your needs best.
Comparison Table
Brief Overview
Kajabi
Kajabi is a top platform built for coaches, course creators, and entrepreneurs who want to sell their knowledge online. With built-in tools for course creation, email marketing, landing pages, automation, and community, Kajabi helps you build a professional online business, all in one place.
Patreon
Patreon focuses on creators and artists who want to earn recurring income by offering perks to loyal fans. It is perfect for podcasters, YouTubers, writers, and musicians who share ongoing content and want a simple way to monetize through subscriptions.
Course Creation
Kajabi
Kajabi is designed for selling structured content. You can build courses with videos, PDFs, quizzes, and drip scheduling. It also supports coaching sessions, downloadable products, and webinars. Its course builder is visual, flexible, and has good analytics.
Patreon
Patreon is not built for structured learning. While you can upload videos, images, and files, there’s no course builder or learning management tools. It works better for delivering casual or exclusive content like behind-the-scenes posts or bonus podcasts.
Winner: Kajabi
If you want to teach, coach, or sell digital products professionally, Kajabi is the clear winner.
Membership & Community Features
Kajabi
Kajabi includes built-in community tools that let users create private spaces, host discussions, and connect students. It supports memberships with tiered access, bundled offers, and restricted content.
Patreon
Patreon is built around memberships and offers tier-based access by default. You can add Discord integration for community chat or use its built-in posting system for content delivery. However, community tools are basic.
Winner: Tie
Kajabi gives more customization and control, while Patreon makes membership simple and fast. Choose based on your technical preference and audience needs.
Sales and Marketing Tools
Kajabi
Kajabi is packed with sales tools: landing pages, sales funnels, email automation, checkout pages, upsells, and analytics. You can run email campaigns, automate sequences, and optimize your entire customer journey.
Patreon
Patreon is much simpler. You can create tiered membership levels and publish posts or perks. There's no sales funnel builder, email marketing, or customizable checkout. You’ll need third-party tools for serious marketing.
Winner: Kajabi
Kajabi is made for creators who want to grow and scale with professional marketing.
Pricing and Plans
Kajabi
- Kickstarter: $89/month
- Basic: $149/month
- Growth: $199/month
- Pro: $399/month
No transaction fees. All plans include course hosting, email, landing pages, and support.
Patreon
- Free to Start (platform charges fees):
- Lite Plan: 5% of income
- Pro Plan: 8% of income
- Premium Plan: 12% of income
Additional payment processing fees (2.9% + $0.30) apply to all earnings.
Winner: Patreon (short-term)
Patreon is easier to start with no upfront cost. But long-term, Kajabi’s no-fee model may be better for larger businesses.
Design and Customization
Kajabi
Kajabi allows full branding. You can build a custom website, edit themes, add your own domain, and control every element of your online presence, from landing pages to product layouts.
Patreon
Patreon provides a single creator page with your banner, profile photo, and content feed. No control over layout, colors, or custom branding beyond the basics.
Winner: Kajabi
Kajabi gives creators full ownership and control over their brand identity.
Ease of Use
Kajabi
Kajabi combines a lot of features, but its dashboard is well-organized and comes with helpful tutorials. Once you get used to it, you can manage your entire business in one place.
Patreon
Patreon is very beginner-friendly. You can start in minutes and begin earning with just a few clicks. There’s no setup stress and no tech skills required.
Winner: Patreon
Patreon is faster and easier to launch, especially for creators who don’t want to manage websites or tech tools.
Mobile Experience
Kajabi
Kajabi has a dedicated mobile app that lets students access course content on the go. It can also be white-labeled on higher plans, giving a branded experience.
Patreon
Patreon’s mobile app is well-designed for both creators and fans. Supporters can access content, join communities, and manage their subscriptions easily.
Winner: Tie
Both platforms offer solid mobile experiences, tailored to their use cases.
Customer Support
Kajabi
- 24/7 live chat on Growth and Pro plans
- Email support on all plans
- Help center, webinars, and tutorials
- Kajabi University for training
Patreon
- Email support
- Help articles and community forums
- No live chat on lower plans
Winner: Kajabi
Kajabi provides more hands-on support and educational resources.
Pros & Cons
Kajabi Pros
- All-in-one business platform
- Full branding and customization
- Built-in sales and marketing tools
- No transaction fees
Kajabi Cons
- Higher monthly cost
- Can be overwhelming at first
- May offer more than needed for casual creators
Patreon Pros
- Free to start
- Simple and fast to set up
- Perfect for ongoing content and fan perks
- Popular among creative communities
Patreon Cons
- High transaction fees as you grow
- Limited design and sales tools
- No course builder or email marketing built-in
User Ratings
- Kajabi: 4.4/5 on Capterra
- Praised for ease of use and all-in-one tools
- Criticized for high starting cost and poor email management features
- Patreon: 4.5/5 on Capterra
- Loved for community support and monetization
- Criticized for high fees and lack of customization
Which Platform Offers Better Value?
Choose Kajabi if you:
- Want to build a professional course or coaching business
- Need control over your brand and customer experience
- Need built-in sales, marketing, and automation tools
- Don’t want to pay transaction fees
Choose Patreon if you want:
- A simple way to monetize an existing audience
- Recurring income from fans and supporters
- Minimal setup and maintenance
- Zero upfront cost
Conclusion: Kajabi vs Patreon
Kajabi and Patreon are both powerful, but they are built for very different goals. If you are building an online business around courses, coaching, or digital products, Kajabi is your best bet. It offers everything you need to create, market, and grow in one place, with full control and no transaction fees.
But if your business is focused on creating ongoing content for fans, and you want a quick, low-cost way to earn monthly income, Patreon is perfect.
Ultimately, the choice depends on your business needs. And if you’re still unsure, consider trying both, Kajabi offers a free trial, and Patreon is free to start. That way, you can explore each platform and decide which works best for your goals.
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