What's next

5 min to read


A few weeks to complete

This is the last chapter of your course creation journey. We will give you tips to finalize your current course, and show you what you can do next.

This is chapter 10 of the Online course creation guide

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We hope that following our approach helped you see how speed of execution can beat perfectionism.

Now that you have pre-launched your course, you still have to create the rest of the program you prepared in chapter 4.

We recommend going back to it, creating one section a week, releasing them to your pre-launch students and asking for their feedback.

You can also ask for testimonials from the students that seem to love your course the most, and display these on your sales page and in your next emails.

Once you've released all of your modules, it will be time for your full course launch.

We recommend writing a 7-day email campaign for your final launch.

Here’s a good way to structure the campaign:

  1. Product Announcement
  2. The problem (what caused it, what are the consequences?)
  3. The solution (how it works + proof and examples)
  4. Storytelling - succeeding
  5. Storytelling - cost of inaction
  6. Frequently asked questions
  7. Closing the doors - urgency
Finish your other course sections using chapters 4, 5 and 6.

Tip: You can use the drip feature in SchoolMaker to release new sections each week.
Launch your finished course with a longer email campaign.

What’s next?

After finishing your course, it's time to celebrate, you can be proud of yourself! 🎉

The online course world is evolving every day, and there are great things to discover in it.

Here is a list of things you might be interested in exploring next:

  • Explore promoting your course on Product Hunt
  • Promote your course through paid advertising
  • Brainstorm your next course idea using the feedback you got
  • Use more advanced features in SchoolMaker and upsell new offers with consultations, lives or coaching
  • Launch a cohort based course

Thank you for following the guide!

Alexandru Golovatenco and Stan Leloup

If you have any questions, you can contact @AlexandruGlv on X and talk about what you need help with!

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Created by

Alexandru Golovatenco

Alex has enrolled in dozens of courses on marketing, development and design. He ended up with varied skills — and also a collection of best practices for teaching online.
He wrote the guide you’re reading.
Produced by

Stan Leloup

Stan has been creating courses for a decade. He built a 7-figure online course business called Marketing Mania.
He is also the founder of the website you’re on: SchoolMaker.