Kajabi has long been one of the biggest names in the online course and digital product space and in 2025, it’s still a go-to platform for creators, coaches, and businesses who want an all-in-one tool for content, email, websites, and automation.
But let’s be real: Kajabi is also one of the most expensive platforms out there.
So, is it worth the cost? What do you actually get on each pricing plan? Are there any sneaky fees you should know about? And what if your budget is tight, are there cheaper alternatives?
Let’s break down everything you need to know about Kajabi pricing in 2025, and help you decide if it’s the right platform for your business, or if another option might be a better fit.
Kajabi Pricing Plans in 2025
Kajabi offers three main pricing plans in 2025:
Unlike some platforms, Kajabi does not have a free plan or free forever tier, but they do offer a 14-day free trial.
Let’s dig into what you actually get at each level.
Kajabi Kickstarter Monthly and Annual Plan
The Kickstarter Plan is Kajabi’s entry-level paid plan and it has decent features. If you're just starting and want everything in one place (courses, email marketing, websites, and payments), this plan gives you a basic version of everything.
What’s Included:
- 1 Website
- 1 Product + 1 Community
- 250 Contacts
- 7,500 Marketing Emails
- Unlimited Landing Pages
Who’s It For?
Choose the Kickstarter Plan if:
- You’re launching your first paid course or membership
- You want a professional-looking site without paying for another tool
- You’re have only 1 product to sell
Kajabi Basic Monthly and Annual Plan
The Basic Plan is not cheap, but it’s loaded with features. If you want to sell more than 1 product but don’t need advanced marketing and sales features, this might be the right plan for you.
What’s Included:
- 1 Website
- 3 Products
- 10,000 Contacts
- Unlimited Marketing Emails
- Unlimited Landing Pages
- 3rd Party Integrations
- Custom Domain
Who’s It For?
Choose the Basic Plan if:
- You have less than 4 products to sell
- You have an email list with less than 10k leads
- You need a custom domain and 3rd party integrations
Kajabi Monthly and Annual Growth Plan
The Growth Plan is where most serious creators end up. It unlocks more contacts, more active members, and, importantly, more advanced tools like affiliate marketing, custom branding, and 24/7 chat support.
What’s Included:
- 1 Website
- 15 Products
- 25,000 Contacts
- Unlimited Marketing Emails
- Unlimited Landing Pages
- 3rd Party Integrations
- 24/7 Support
- Custom Domain
- Custom Branding
- Multiple Admin Users
- Webhooks
Who Should Use It?
The Growth Plan is a good fit if:
- You’re consistently generating income and scaling
- You want to add affiliates to grow your reach
- You have a team or collaborators and need more admin access
Kajabi Pro Monthly and Annual Plan
The Pro Plan is Kajabi’s highest plan and is made for established businesses that need room to grow, think multiple team members, high-traffic launches, or a catalog of digital products.
What You Get:
- 3 Websites
- 100 Products
- 100,000 Contacts
- Unlimited Marketing Emails
- Unlimited Landing Pages
- 3rd Party Integrations
- 24/7 Support
- Custom Domain
- Custom Branding
- Multiple Admin Users
- Webhooks
- Custom Code Editor
Who’s It For?
Pro is the best option if:
- You’re running an agency, online school, or creator brand at scale
- You need multiple sites or teams under one account
- You want priority support and more flexibility with automation
Kajabi Pricing Plan Comparison
Kajabi Transaction Fees
Kajabi does not charge transaction fees on any of its plans, which is rare for a course platform. However, payment processors like Stripe and PayPal still take their standard cut:
- Stripe: 2.9% + 30¢ per sale (varies by country)
- PayPal: 3.49% + a fixed fee (varies by country)
These fees are unavoidable on nearly all ecommerce platforms, Kajabi doesn’t pocket any of it.
Kajabi Free Plan
As of 2025, Kajabi does not offer a free plan however, users can sign up for a 14-day free trial, which lets you test out the platform and see if it’s right for you. But after the trial, you’ll need to pick a paid plan to continue using the platform.
Which Kajabi Plan Should You Choose?
Here’s a quick guide:
- Just starting and want everything in one place? Go with the Kickstarter Plan
- Have less than 4 products and want Kajabi’s all-in-one features? Try the Basic Plan
- Scaling with more content and want automation? Choose the Growth Plan
- Running a full-blown business or need multiple team members? Get the Pro Plan
Cheaper Alternatives to Kajabi in 2025
Kajabi is powerful, but it’s not cheap. If your budget is limited or you don’t need everything in one place, here are a few affordable alternatives worth considering:
1. SchoolMaker: $29/month starting price
- Zero transaction fees on all plans
- Sell courses and coaching
- Strong course builder and community features
- Unique features to drive more course sales
2. Podia – Starts at $33/month
- All-in-one platform
- Sell digital products, courses, coaching, and memberships
- Email marketing included
3. Teachable – Starts at $29/month
- Free plan (with $1 + 10% fee per sale)
- Solid course builder and coaching tools
4. Thinkific – Starts at $36/month
- 0% transaction fees
- More focused on courses
Conclusion: Is Kajabi’s Pricing Worth It in 2025?
Kajabi is powerful, but it’s not for everyone. If you’re looking for an all-in-one platform that handles your website, email, courses, payments, memberships, and automations in one place, then Kajabi is a solid choice, especially if you’re ready to scale. The fact that it replaces multiple external tools makes it worth its price.
But if you're on a tight budget, don’t need all the features, or just want to sell courses, platforms like SchoolMaker might be a better fit for now.
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