UTM link builder for course launches

This tool allows you to easily add campaign parameters to URLs so you can view them in your analytics tools as you launch your online course.

UTM Link Builder

Create trackable campaign URLs for your course launch. Track where your traffic comes from and measure campaign performance.

Base URL

Website URL * The full URL of your course landing page

Campaign Parameters

Campaign Source * Where the traffic is coming from (e.g., facebook, newsletter, google)

Campaign Medium * The marketing medium (e.g., social, email, cpc)

Campaign Name * The specific campaign name (e.g., course-launch-2026, black-friday)

Campaign Term (optional) Paid keywords (for paid search campaigns)

Campaign Content (optional) To differentiate ads or links (e.g., hero-cta, sidebar-banner)

What are UTM Parameters?

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you identify which sources drive the most traffic and conversions.

?utm_source=facebook&utm_medium=social&utm_campaign=launch

Best Practices

Use lowercase, replace spaces with hyphens or underscores, be consistent with naming conventions, and always test your URLs before launching campaigns.

course-launch-2026 ✓
Course Launch 2026 ✗

Track in Analytics

View your UTM data in Google Analytics under Acquisition > Campaigns. Track which campaigns drive the most traffic, engagement, and conversions for your course.

GA4: Reports > Acquisition > Traffic acquisition

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Générateur de Liens UTM

Créez des URL de campagne traçables pour le lancement de votre cours. Suivez la provenance de votre trafic et mesurez les performances de vos campagnes.

URL de base

URL du site web * L'URL complète de votre page de destination du cours

Paramètres de campagne

Source de la campagne * D'où provient le trafic (ex: facebook, newsletter, google)

Support de la campagne * Le support marketing (ex: social, email, cpc)

Nom de la campagne * Le nom spécifique de la campagne (ex: lancement-cours-2026, black-friday)

Terme de la campagne (optionnel) Mots-clés payants (pour les campagnes de recherche payante)

Contenu de la campagne (optionnel) Pour différencier les annonces ou les liens (ex: cta-hero, banniere-laterale)

Que sont les paramètres UTM ?

Les paramètres UTM sont des balises ajoutées aux URL pour suivre l'efficacité des campagnes marketing. Ils vous aident à identifier quelles sources génèrent le plus de trafic et de conversions.

?utm_source=facebook&utm_medium=social&utm_campaign=lancement

Bonnes pratiques

Utilisez des minuscules, remplacez les espaces par des tirets ou des underscores, soyez cohérent avec les conventions de nommage, et testez toujours vos URL avant de lancer vos campagnes.

lancement-cours-2026 ✓
Lancement Cours 2026 ✗

Suivre dans Analytics

Consultez vos données UTM dans Google Analytics sous Acquisition > Campagnes. Suivez quelles campagnes génèrent le plus de trafic, d'engagement et de conversions pour votre cours.

GA4 : Rapports > Acquisition > Acquisition de trafic

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UTM Link Builder for Online Courses

UTM Link Builder

Générateur de Liens UTM

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