Stan Store has been trending all over social media, on TikTok, Instagram and even YouTube. You’ve probably even seen creators linking to Stan Store in their bio. Over the past few years, it has exploded in popularity, especially among influencers, digital entrepreneurs, and side hustlers as a way to monetize their audience easily.
But with so many other alternatives, is Stan Store actually worth using? Or is it just social media hype? In this detailed review, we will break down exactly what Stan Store does, who it’s for, what it does well, and whether or not it is the right platform to build or grow your digital business this year.
What is Stan Store?
Stan Store is an audience monetization tool built specifically for creators. It lets you sell products, book calls, promote courses, collect emails, and share links, all from a single, mobile-friendly landing page.
It is built in the link-in-bio style like Linktree or Beacons, but it offers more features than just the ability to have multiple links on one page. Stan Store provides tools that allow users create and sell digital products like ebooks, templates and guides, coaching or consulting sessions, host webinars, promote courses or services, collect leads with email opt-ins and accept payments with Stripe.
The best part is that all your offerings can be seen by your users on one page which helps you to convert your social media traffic into paying customers.
What Makes Stan Store Stand Out?
Let’s take a look at the features that make Stan Store a favorite among creators in 2025.
Mobile-First, Creator-Friendly Design
Stan Store is clearly designed with creators in mind. The entire platform is mobile-first, meaning it looks and works great on phones, which is where most of your audience finds you.
Setting it up is simple: choose a layout, add your links, upload your products or services, and hit publish. You get a clean, modern storefront ready to go in minutes, no coding or design skills needed.
Even if you’re not tech-savvy, you should have no trouble customizing your store and getting it live.
Sell Digital Products with Zero Hassle
One of the best things about Stan Store is how easy it is to sell digital products. You can upload files like ebooks, Notion templates, Canva templates, social media guides, checklists and audio or video content.
Once your products are uploaded, customers can make the purchase and automatically get access to the product(s). You don’t need to use extra tools like Gumroad, Payhip, or WooCommerce. Everything is handled in one place.
Book Calls or Coaching Sessions
Stan Store also lets you sell coaching or consulting services. You can set your availability, create multiple session types, connect your calendar, accept payments and send automatic confirmations all on the app.
Whether you offer 1-on-1 strategy calls or specialized coaching, you can list your services, collect payments, and book sessions all in one smooth flow.
Host Webinars and Collect Leads
Stan also provides tools for hosting live training and lead generation. You can host webinars and create offers right inside your store. You can collect email addresses using a lead magnet, promote a free masterclass, host a paid workshop or build a simple funnel from opt-in to purchase.
This makes Stan Store valuable for creators who want to build an email list or are trying to sell high-ticket services through live events.
Built-in Email Marketing
Stan has basic email tools built into the platform. You can:send automated follow-up emails, tag subscribers based on product purchases, send broadcast emails to your mailing list and trigger automations based on user actions.
It is not as advanced as specialized email tools like ConvertKit or Mailchimp, but it has the basic features that beginners and people who don’t need more advanced features need.
Easy to Use
One of Stan’s biggest strengths is that it is super easy to use. You don’t need to learn anything complex or watch multiple videos to figure out how it works. Everything you need to start selling online is already built-in and easy to use. If you can use Instagram, you can use Stan.
What Are the Downsides of Stan Store?
Stan Store is great, but not perfect. Here are a few limitations to keep in mind.
Not a Full Course Platform
Stan provides tools to promote and sell courses, but it does not provide proper course hosting or student progress tracking features that more advanced course platforms like SchoolMaker, Thinkific, Kajabi, or Teachable have.
If your main business is selling online courses, Stan Store is more of a landing page or sales tool, you will still need a separate course platform to actually host your course content.
No Full Website or Blog
Stan is a one-page storefront and so you can’t create a full multi-page website. You also cannot build a blog, portfolio, or optimize for SEO. So if you are looking for a fully customizable website or need more control over content layout, tools like Webflow, Squarespace, or WordPress may be better.
Limited Customization Options
Stan’s visual editor is clean and simple, but you don’t get deep design freedom. You can choose colors, fonts, and layouts, but you can’t rearrange every block or build complex pages. This is fine for most creators, but may feel restrictive for those with strong branding needs.
Stan Store Pricing in 2025: How Much Does It Cost?
Stan Store keeps its pricing super simple. As of 2025, it has two pricing plans.
Both plans include unlimited products, unlimited bookings, unlimited email leads, Stripe integration and no transaction fees (apart from Stripe fees). There’s also a 14-day free trial to test everything before you commit.
Pros and Cons of Stan Store
Pros:
- Super easy to set up
- Perfect for TikTok and Instagram creators
- Provides tools for selling digital products, booking calls, and collecting leads
- Clean, mobile-first design
- Built-in email tools
- No third-party tools needed
- Flat, affordable pricing
Cons:
- Not designed for full-scale course hosting
- Limited design customization
- No blogging or SEO tools
- Not ideal for complex business models
- Most features locked on lower plan
Who Should Use Stan Store?
Stan Store is perfect for:
- Influencers and creators who want to monetize social media traffic
- Coaches, consultants, and freelancers selling 1-on-1 services
- Digital entrepreneurs selling eBooks, templates, or downloads
- Beginners looking for an easy way to start selling online
- Anyone who wants to grow an email list and promote offers without using multiple tools
If you are active on social media and want a simple storefront that converts followers into buyers, Stan Store is built for you.
Who Stan Store Might Not Be For
Stan Store might not be the best fit if:
- You need a full online course platform with quizzes, modules, and certificates
- You want deep design control or a full website
- You’re running a complex business with advanced sales funnels
- You rely heavily on blogging, SEO, or multi-page content
In these cases, you may want to look at platforms like Kajabi, Podia, or Thinkific.
Final Verdict: Is Stan Store Worth It in 2025?
Yes, if you are a social-first creator, coach, or seller who wants simplicity and speed. Stan Store is one of the easiest ways to start monetizing your audience. It is mobile-first, creator-friendly, and built to help you sell fast, whether it is a digital product, coaching session, or webinar.
It is not a replacement for a full website or course platform, but it is not trying to be. For what it is designed to do, it absolutely delivers. If your goal is to earn money from your audience without stress, Stan Store is definitely worth the hype.
Stan Store Alternatives Worth Considering
If you are not convinced about Stan Store, you can check out some alternatives to it like:
- Beacons: Link-in-bio tool with eCommerce features
- Podia: All-in-one for selling courses, coaching, and downloads
- Gumroad: Great for selling digital products at scale
- Kajabi: More advanced tool for course creators and coaches
- Thinkific: Ideal for structured, curriculum-based courses
- Koji: Link-in-bio with micro apps and monetization tools
- Systeme: Affordable all-in-one tool for digital entrepreneurs
FAQ
Can I sell digital products on Stan Store?
Yes, you can sell ebooks, PDFs, templates, videos, and more, instantly delivered after purchase.
Does Stan Store take a percentage of my sales?
No. Stan doesn’t charge transaction fees, but Stripe will charge standard payment processing fees.
Can I use Stan Store for coaching?
Yes, you can list your coaching services, set your availability, and book calls all through the platform.
Is Stan Store good for beginners?
Definitely. It is one of the easiest platforms for non-techy creators to launch with.
Can I use Stan Store without social media?
You can, but it is designed to convert social media followers into customers. If you don’t have a social presence, it may not be the best fit.
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